CNN新闻讲解:奢华的东京(2010-02-27) 简介：Download MP3 Audio 把音频贴到我的博客(Qzone)或BBS 关闭MP3地址:音频页面地址:ANCHOR Japan is far from out of the economic woods, yet during the nation’…
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Japan is far from out of the economic woods, yet during the nation’s lost decade luxury goods makers actually prospered and are now expanding, even as the nation struggles with deflation. Dan Sloan takes us on a stroll along Tokyo’s catwalks to see who’s strutting ahead.
Tokyo, even in tough economic times, still has its catwalks, luxury goods and boutiques for the fashionestas. Amid a 6% rise in the euro against the yen this year and a fall in Japanese retail sales for 26 straight months, brand names such as Louis Vuitton are raising prices while others are expanding their presence. Christian Dior CEO Sidney Toledano says, Japan is still an integral part of its 700 million dollar global profit picture.
SIDNEY TOLEDANO, CHRISTIAN DIOR COUTURE
For the first half at the end of June, we had a growth in Japan of 31%. And we are very happy with this figure, because, as you know, the market in 2003, global market, because of the weakness of the yen verses the euro, because of the war in Iraq, then SARS, the world has known a lot of problems this year.
Other luxury goods makers on the move include Prada, which opened a flagship store in May in Tokyo’s trendy Aomano District, and U.S. based leather goods maker Coach which opened its own flagship store in April and sees usual per visit customer spending of up to 500 dollars.
IAN BECKLEY, PRESIDENT AND CEO, COACH JAPAN
In Japan probably the most popular price points for our hand bags would range between 40 and 60 thousand yen. And you know our opening price point for hand bags might be between 25 and 30 thousand yen.
Brand goods in Japan often are priced above the same models in home countries, that despite Tokyo be mired in its fourth year of deflation. Sidney Toledano said Japan and Asia have seen hiccups, such as the economy or the recent deadly outbreak of SARS, but demand is relatively constant.
China is doing well. China is doing well. You know, we have a store already in Shanghai, we have a store in Beijing, we have lots of stores. We have total in China six stores. And china is a high potential market.
Take-home pay is on the decline and Japanese unemployment not far from record highs, but you would not guess that from the viewpoint of the designer world.
Dior has doubled its sales in the last two years, and it intends to do it again in the next three years while expanding the number of stores in Japan. Dan Sloan, Reuters, Tokyo.