CRI News Report:3D TV Still Has a Long Road to... 简介：Download MP3 Audio 把音频贴到我的博客(Qzone)或BBS 关闭MP3地址:音频页面地址:3D TV Still Has a Long Road to Reach FamiliesBlockbusters Avatar and Alice…
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3D TV Still Has a Long Road to Reach Families
Blockbusters 'Avatar' and 'Alice in Wonderland' have stunned the world this year. Actually, being able to enjoy 3D images in the comfort of your own home is no longer a distant dream. How has the Chinese market responded to the recent release of 3D TVs in the country by a number of global manufacturers? Are we ready to welcome a new era of 3D TV? Tingting takes a closer look.
Recently, Beijing residents have been able to experience just what 3D TVs have to offer in shopping malls around the city, where many manufacturers have set up special areas to show off the latest in home-use 3D technology.
Many customers have given it a try.
"This is my first time watching a 3D TV. The landscapes and characters look so real."
"The space and distance appear so vividly on the new TV set."
With profits falling across the whole TV industry in recent years, 3D technology has been widely touted as something that can reinvigorate sales.
Global electronics giants Sony, Panasonic, Samsung and Philips have been doing research in this area for some time, and domestic TV makers like TCL and Hisense have also jumped on the 3D bandwagon.
US-based research firm DisplaySearch expects that global sales of 3D TVs will reach 1.2 million in 2010, amounting to $1.1 billion in revenue, with sales rising to 15.6 million in 2013.
However, Beijing customers haven't been so keen to embrace the new home appliance so far, with high prices and the inconvenience of wearing glasses among their biggest concerns.
"We watch TV regularly, but there are still very few 3D programmes available. Most 3D content comes in the form of movies. Plus, it's just not worth it to spend 20 to 50 thousand yuan on a TV set."
"Wearing those glasses is not very comfortable. I would prefer not to wear them and share the programmes with my friends or family members."
Bao Ran, vice director of the magazine 'China Digital TV', indicates that more barriers need to be conquered before 3D TV sets can truly reach Chinese families.
"To produce 3D programming requires adequate technology preparation and enough talent willing to take part in the new venture. It's a process which still requires a great deal of work."
Bao adds that a national standard for 3D TVs is the first thing manufacturers and content providers need to guide their further work.