PartI Writing (30 minutes)
Directions：For this pan，you are allowed 30 minutes to write a composition on the topic：Immoral Behaviors in Public．You should write at least 150 words following the outline given below：
PartⅡ Reading Comprehension(Skimming and Scanning) (15 minutes)
Directions：In this part,you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1．For questions 1-7．choose the best answer from the four choices marked[A]，[B]，[C] and [D]．For questions 8-10,complete the sentences with the information given in the passage．
1．During economic crisis，customers pay more attention to____________.
[A]the brand name of goods
[B]the label on the goods
[C]the price of the goods
[D]the tag of the goods
2．How many customers kept their loyalties to their brands in 2008?
[A]Less than one of every five people．
[B]Less than 50％．
3．Ford has got through this economic crisis not by_____________．
[A]getting help from the government
[B]strategy made by the company
[C]producing efficient cars with affordable price
[D]keeping the long history of their service
4．Facebook succeeds in keeping its users because__________________．
[A]it picks up users who quit Twitter
[B]it updates the site regularly
[C]it makes its site user friendly
[D]it builds more consumer confidence
5．Customers are loyal to Apple because____________．
[A]it is on the top of the Consumer Satisfaction Index
[B]it is good at marketing
[C]it updates its products every year
[D]it is a top brand in America
6．According to Forbes.com，what’s the reason that Starbucks lose its customers?
[A]It abandoned its experience-centered brand identity．
[B]It priced its products much higher than ever．
[C]The smell of the coffee in Starbucks changed．
[D]Dunkin Donuts shattered its strategy．
7．Which of the following is the second best beer according to Brand Key’s list this year?
8. According to Brand Keys，the biggest factor of Sam Adams’success was
9. An expert attributes the success of Cheerios to___________________________.
10．The fact that New York Yankees currently have the strongest brand outside of their hometown of any sports team is a result of their_________________________.
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